Conservation Marketing: Can you sell nature like you sell soap?

Diogo Verissimo   Basic • Marketing, Human behaviour, Behviour change, Human dimensions • 25 Seats • Short • Starts at 14:00 - 16:30 on DAY 2

This session will look at how the tools used by marketers, initially in the commercial sector but lately also in areas like public health can be used to influence human behaviour, the driver of all major threats to biodiversity. This session will introduce participants to a wide array of traditional and emerging marketing tools and  present case studies where marketing has been applied to address conservation issues.