Social factors play a key role in success or failure of many conservation programmes, yet conservation scientists and practitioners lack awareness, understanding and scientific tools to address these social challenges. Conducting a well-planned social sciences research is not an optional but rather a vital component, along with the natural sciences, for effective conservation decision-making during planning, implementation and management. This workshop, by faculty of Tata Institute of Social Sciences, Hyderabad and field biologists of Wildlife Conservation Society-India/Hyderabad Tiger Conservation Society would attempt to demystify various aspects of social science research needed for conservation planning. Participants would be exposed to range of social science tools and their potential conservation applications. Breakthrough groups would brainstorm on identifying and assessing the social challenges, mapping the conservation priorities, conducting informed surveys and analyzing the data trends(qualitative and quantitative). In the final phase of workshop we would focus on developing some model action plans that integrates social science for conservation practice in order to improve conservation outcomes.